Open Ed?s Business Woes: Textbook Pioneer Flat World Knowledge To Revoke Free Access To Texts

Founded in 2007, Flat World Knowledge was one of the early pioneers in the move to bring free and open access to textbooks to students and educators. The independent publisher offered its learning content for free, giving students the access to texts in print, eBook form, eReaders, audiobooks and downloadable PDFs, etc. Produced by actual authors and reviewed by peers, Flat World allows teachers to modify and edit those texts to fit their particular class through its own simple editing tools, printing new copies on-demand. With customizable, free texts on-demand, Flat World’s model won over many students, leading the company to claim that it had become one of the largest online publishers of free and open textbooks. Be that as it may, while many (aside from the big educational publishers) support the movement to make textbooks and educational content significantly more affordable — and even free — finding workable business models that support free and open access has proven challenging. This week, Campus Marketplace reported that Flat World Knowledge has been forced to drop its free access to textbooks. The decision was made largely because of the cost of supporting free access, in other words it was a business decision that many have or will face as part of the shift to open learning. Flat World offers its learning content for free, but charges for more convenient ways to access material, for print or beefed-up versions and for study aids. By eliminating its free option, the company hopes to make its pricing more equitable for all of its institutional partners so that everyone is paying the same price. The company will still offer bookstore partners its so-called “All Access Pass” that includes digital version of its textbooks, including eBook files, PDFs, audio, HTML functionality and study aids for $28 and will sell the pass on its homepage for $35. Textbooks themselves will start at $19.95. All in all, it’s not a huge change for students or partners, and nearly all of the company’s partners are on board with the move (as, obviously are the teachers and experts producing the textbooks), according to The Chronicle of Higher Ed. Even if students end up paying $20 to $25 for their textbooks, it’s still a very attractive alternative to the cost of traditional textbooks. Obviously, the company does not want to say that its free content is cannibalizing the revenue generated from charging

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